Informed decisions for new product commercialization and market expansion


The Wisconsin Innovation Service Center helps clients make informed decisions by providing research on market opportunities, customers and competition. Inventors can see the feasibility of a new product idea, identify licensing partners, and gain valuable knowledge that will inform manufacturing and distribution decisions. Business owners gain competitive advantage through primary research results helping them to grow and improve their companies.


WISC takes pride in an extremely high rate of client satisfaction: nearly 75% of clients have been referred by former clients and professionals.


WISC provides market research assessments for inventors, innovative manufacturers, and technology businesses looking to develop a new product or expand their market share. Read more...


Expert market research for your business.

Click here to request assistance and get started.

If you prefer, you may call 262-472-1365 or e-mail WISC at innovate@uww.edu