Helping you make informed decisions on
new product development and B2B market expansion


"The best source to help validate a product in our experience is the Wisconsin Innovation Service Center."

Charlie Alter, Director

Edison Industrial Systems Center, Manufacturing Extension Center  


The Wisconsin Innovation Service Center is an business outreach program of the University of Wisconsin-Whitewater and a specialty center of the Wisconsin Small Business Development Center. WISC helps clients make informed decisions by providing qualitative research on market opportunities, customers and competition. Inventors can see the feasibility of a new product idea, identify licensing partners, and solve manufacturing and distribution challenges. Business owners gain a competitive advantage through primary research results, helping them to grow and improve their companies.


WISC takes pride in an client satisfaction rate of over 95%. Most of our new clients come to us through referrals from business development professionals and former clients. Click here to read testimonials.


WISC provides market research assessments for B2B companies and inventors, innovative manufacturers, and technology businesses looking to develop a new product or expand their market share. WISC research includes primary research gathered by interviews and secondary research exploring market and industry trends.


Click here to learn more about how qualitative research works


Click here to learn more about WISC market research project types.


Click here to request assistance and get started.

If you prefer, you may call 262-472-1365 or e-mail WISC at innovate@uww.edu