Wisconsin Innovation Service Center (WISC)

Wisconsin Innovation Service Center

1200 Hyland Road
Whitewater, WI  53190-1705
Phone: 262-472-1365
Email:  innovate@uww.edu
Website:  www.uww.edu/wisc

Description

The Wisconsin SBDC network provides access to market research for new product development and helps inventors, manufacturers and technology businesses define market expansion opportunities through the statewide SBDC Specialty Center, the Wisconsin Innovation Service Center (WISC).

Companies can gain a competitive advantage with WISC market research. Customized, confidential research can be used to:

• Discover market drivers
• Measure customer satisfaction
• Attract new customers
• Understand competitors
• Assess new product marketability
• Identify licensing potential
• Improve distributor connections

Since 1980, WISC has completed more than 8,500 market research projects—analyzing product technical feasibility, potential market size, competitive intensity, demand trends, and other areas that may influence success.

Initial consultations are provided at no charge. Fees for market research vary with project scope. Learn more at www.uww.edu/wisc.